Top 5 Beauty Retail Apps on iOS in South Africa: Q4 2023 Performance

In the fourth quarter of 2023, the top 5 beauty retail apps on the iOS platform in South Africa demonstrated varied performance trends. Here’s a detailed look at their weekly downloads, revenue, and active users.

Standard Skin & Beauty saw an initial spike in weekly downloads, peaking at 1.3K in mid-October. However, downloads gradually declined, hitting a low of 120 in mid-December before a slight recovery to 198 by the end of the quarter. Unfortunately, the app did not generate any revenue during this period.

Think Dirty – Shop Clean had a fluctuating download trend with notable peaks of 266 in late September and 262 in early December. Weekly revenue showed modest earnings, with a peak of around $125 in late September and smaller amounts throughout the quarter. Active users for the app remained relatively stable, with a peak of 660 in early December.

Lush Fresh Handmade Cosmetics experienced consistent download numbers, with a notable increase to 185 in the final week of December. Active users mirrored this trend, peaking at 132 in the same week. However, the app did not report any revenue during the quarter.

Nu Skin Vera had a steady download rate, with a peak of 101 in mid-November. The downloads then tapered off towards the end of the quarter, dropping to 26 in the last week of December. The app did not generate any revenue during this period.

Lastly, SKIN functional had minimal download activity, with a peak of 50 in late November. The app did not report any revenue or active user data during the quarter.

For more in-depth insights and detailed analytics on these apps, visit Sensor Tower.